In a time when the pace is faster than ever, we cannot afford to waste human potential. We cannot say no to engagement, when commitment is scarce. Perhaps an attractive culture is the most valuable asset when general workplace engagement is lacking and customers tend to be less loyal. In this perspective, it is remarkable how many business executives still regard culture as soft and vague. Something that may be carried out on the side and doesn’t need to be taken serious, just another HR-process amongst many. Sure, it may have been difficult for the most business-driven corporate executive to see the effect of something less tangible. But today it is possible to effectively measure cultural status and progress bringing together cultural effects with business results.
An organization’s ability to successfully embrace new approaches and accommodate younger talent will reflect on its culture. Providing it with today’s most important competitive advantage.