YesP was founded in 2001 but our story began long before that.
Back in the early 80s, we developed a unique approach to personal change and cultural development within the Volvo Group, called Livslinjen (Lifeline). It was a pioneering development programme linking lifestyle choices, stress management, job motivation and personal goals. A staggering 96% of all employees chose to get involved and over the years more than 13,000 people at all levels had a participated. And the impact achieved was striking.
Our experience turned to knowledge. We had uncovered a successful formula that would help and motivate people to take personal responsibility for their life and work situation. The parts for success were lust, encouragement, goals, close follow-up and support all along the way.
Freedom, love and meaning
As responsible for Volvo Group’s effort our programme was exported to other companies. INSEAD was first then followed IKEA, Manpower, Levi ‘s, NCC, PEAB, SEB, ICA, CAA, KF, Rasta, SJ, Autoliv, Volvo. It was a success story. But early on we noticed a connection between personal needs and business needs. It was obvious when those were in sync and when they were not. It got us more and more focused on values, corporate culture, leadership and co-workership.
At a time when organizations’ development needs often resulted in the purchase of kick-off’s, inspirational lectures, leadership academies and team building, we observed the lack of long-term committment and impact. We also observed rising gaps between leaders and employees that lead to inertia and trust issues, and research showed only 10% ROI on traditional leadership development.