customer case
Zeppelin Sweden
Significantly reduced staff turnover and improved performance in many different areas
Zeppelin Sweden is a company that mainly sells, rents and services Caterpillar machines for construction and the mining industry. In 2023, they decided to invest in the company culture. They were in a situation of high staff turnover and the trend on eNPS was decreasing from a high and good level.
The initiative was called "We are Zeppelin" with the mission to develop culture into a success factor for realising the strategy, with improved performance and engagement resulting:
- More attractive organisation for customers and employees
- Increased profitability
- Improved customer satisfaction
What progress did they make?
Summarising 2024, we noted the following developments, among others:
- Increased sales for new machines, second-hand, service contracts and rental machines.
- Significant increase in profitability
- Significant increase in eNPS
- Staff turnover was almost halved between 2022-2024. We know that unwanted staff turnover has a very big impact on profitability, in round figures you're talking about 500 TSEK per person. So there will be big savings for Zeppelin.
What has made it so successful?
They have been working on several fronts, focusing on, among others:
- Leadership
- Unified and visible management
- Cross-border co-operation
- Customer Satisfaction Project
- Information and communication
- A clearer strategy
- Recruitment
- Skills development
I have learnt that culture is not just about how we feel together - it is a crucial component in creating both profitability and a strong customer focus. When people feel engaged and included, both job satisfaction and business results grow.
Carina Almquist,
HR Director and responsible for the initiative "We are Zeppelin"
What did YesP do?
YesP has contributed by working with key people within Zeppelin to implement the following actions
- Steering and driving groups to plan, implement and adapt the initiative in partnership.
- Cultural analysis for the whole organisation, identifying strengths and key development areas, and then setting priority focus areas that we pursue in various forums and channels.
- Develop management into a strong team and good role models for the organisation
- Leadership forum to strengthen leadership and set common expectations on how we should act as leaders. Clarify and train leadership and develop cross-border co-operation
- Develop management teams for several of the sites
- Individual coaching of leaders
- Workshops with employees to improve performance, accountability and teamwork
For now, they are looking forward to further improvements and efficiencies to be at their best now and when the economy turns around.
